WINNING
WITH A
GROWTH
MINDSET
DIFFERENTIATION THROUGH
BRAND ENTHUSIASM AND
TRUE CUSTOMER CENTRICITY
DIFFERENTIATION THROUGH
BRAND ENTHUSIASM
AND TRUE
CUSTOMER CENTRICITY
Companies around the world are investing trillions in customer centricity. This is because companies that inspire people are in pole position and are winning brands. But customers are largely unimpressed by this investment: 80% of companies say they are customer-centric – only 8% of customers agree.
Source: V. Janhagen, J. Leitch, M. Judelson; In Search of Signature Moments (2020)
HIGH GROWTH OPPORTUNITIES
» Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven't yet been created. «
McKinsey & Company
The State of New Business Building
Global Report, 2021
HIGH GROWTH OPPORTUNITIES
» Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven't yet been created. «
McKinsey & Company
The State of New Business Building
Global Report, 2021
GAIN MARKET SHARE
WITH CREATIVITY
GAIN MARKET SHARE
WITH CREATIVITY
50%
50%
Companies that focus on creativity have a 50% higher market share than those that do not.
Source: Forrester Consulting on behalf of Adobe
DIFFERENTIATION THROUGH RESPONSIBLE BEHAVIOUR
» We have to ensure long-term thinking. Management boards and boards of directors have to take on more responsibility for this and companies have to be more committed to society.
In times of major political upheaval and paralysed governments, companies must fill the void that governments leave behind. I think companies won't have any other choice. «
Larry Fink
BlackRock
DIFFERENTIATION THROUGH RESPONSIBLE BEHAVIOUR
» We have to ensure long-term thinking.Management boards and boards of directors have to take on more responsibility for this and companies have to be more committed to society.
In times of major political upheaval and paralysed governments, companies must fill the void that governments leave behind. I think companies won't have any other choice. «
Larry Fink
BlackRock
EMOTIONAL BRAND LOYALTY
EMOTIONAL BRAND LOYALTY
Only 24% of brand-conscious customers say they have a strong emotional connection to brands. 76% of customers do not feel a high level of brand loyalty.
Source: Own focus group study among brand-conscious customers, 50 women and men, aged 16 to 29, from eight EU countries as well as the UK, USA and India; highest ratings: Spotify, Nike, Virgin (Progressiva Eternity model, 2024)
COMPANIES ARE UNDER
GREAT PRESSURE!
However, the need to innovate is often much greater than the ability to do so.
1.
They see their market position threatened by innovative competitors and concentrate their efforts on defending their core business.
2.
They do not utilise the growth potential offered by new markets and the use of innovative technologies consistently enough.
3.
Due to a lack of strategic creativity, they do not utilise the business potential arising from the strength of their brand consistently enough.
PROBLEM / SOLUTION
THE PROBLEM
Realise the following three points. Even the most renowned brands are continuously losing their significance and formative influence due to a lack of strategic creativity and innovative strength. They are sometimes in danger of losing their relevance in a sinking or creeping manner (see e.g. Metaverse, Telekom, Tesla). This inevitably leads to deficits and reduces entrepreneurial growth, returns and prosperity.
THE CONSEQUENCES
This harms strong and growth-orientated brands and companies. And as a result, it also has serious business and economic consequences that affect and concern us all.
WHAT WE OFFER SOLUTIONS FOR
Strategic innovation development is our core business. Using our eternity model (longevity as a goal), Progressiva develops meaningful, growth-capable and value-adding brand innovations (new products and services) for you, as well as the appropriate design and communication strategy. These innovations give your company glamour and relevance as well as a high emotional depth through a unique brand spirit. And thus make a significant contribution to strengthening your company, your brand reputation and your growth.
OUR POSITION
Building a functioning, customer-enthusiastic and economically successful brand and establishing it at a high level of customer brand loyalty in the long term is, as you know, one of the most challenging and relevant tasks in corporate management (see Apple, Sixt, VW, among others).
We support both small and large companies and NGOs when there is a desire and willingness to optimally exploit all the opportunities and potential of the brand and use this for strategic, sustainable growth.
As a brand developer, incubator and brand investor, we also develop our own brands and social innovation projects with partners and impact investors.
WHAT WE ARE HAPPY ABOUT
If you are interested and we have aroused your curiosity about how strategic creativity can enrich your company and your brands and inspire entrepreneurial growth, then let's have a personal discussion. We can talk about your market, your brand and growth potential together in a relaxed and trusting manner.
STEVE JOBS
» A brand is simply trust. «
STEVE JOBS
» A brand is
simply trust.«
EMBARK WITH US
TO NEW GROWTH AND
SUSTAINABLE VALUE CREATION!
EMBARK WITH US TO NEW GROWTH AND SUSTAINABLE VALUE CREATION!
WE DEVELOP INNOVATIVE, HIGH-GROWTH SUPERBRANDS AND SOCIAL INNOVATIONS.
WE DEVELOP INNOVATIVE, HIGH-GROWTH SUPERBRANDS AND SOCIAL INNOVATIONS.
THE STANDARDS WE SET OURSELVES
TO CREATE SUSTAINABLE GROWTH & SOCIAL RELEVANCE.
TO CREATE SUSTAINABLE GROWTH & SOCIAL RELEVANCE.
Take advantage of the opportunities of STRATEGIC CREATIVITY and challenge us with a unique task.
WHAT DRIVES US
STRATEGIC CREATIVITY
AND THE COURAGE TO ENTER TERRA INCOGNITA.
STRATEGIC CREATIVITY AND THE COURAGE TO ENTER TERRA INCOGNITA.
» Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. «
Apple | TWBA
Think different, 1997
» Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. «
Apple | TWBA
Think different, 1997
SUSTAINABLE GROWTH
THROUGH
STRATEGIC CREATIVITY
SUSTAINABLE GROWTH
THROUGH
STRATEGIC CREATIVITY
SUSTAINABLE GROWTH THROUGH
STRATEGIC CREATIVITY
» Focus, perseverance and constantly rediscovering the childlike curiosity within you are the key success factors for progress. «
Dirk von Meer
