WHAT BENEFITS AND ADDED VALUE DO WE OFFER YOU?

WHAT SETS US APART

WHAT WE LOVE AND APPRECIATE

Our strategic creativity is based on a deep understanding of brands, people and media as well as many years of substantial experience in strategic brand management, which we at Progressiva bring to bear in a visionary brand innovation process.

If you are interested and we have aroused your curiosity as to how strategic creativity can enrich the content of your company and your brands and inspire entrepreneurial growth, then let's have a personal chat. We can discuss your market, brand and growth potential together in a relaxed and trusting manner.

Dirk is a brand strategist, innovation developer and communications graduate. He has held various management positions as managing director or team leader, e.g. Springer & Jacoby, Weischer Mediengruppe, Group M /mediaedge:cia, Publicis-Pixelpark, ProVeg International and SEHW Architektur.

His core competences are creative and disruptive strategy and concept development as well as the methodical analysis of brands and their innovation potential. His work also focuses on digital knowledge transformation and innovative CSR and impact strategies.

Dirk is currently writing a book about his professional and personal experiences in innovation development in the economic and social sector. They provide a sound insight into around 25 regional and international innovation projects that he has helped to set up or co-found. And each of them has its own exciting and unique story. About triumphs and defeats. Defeats, which are sometimes more interesting than victories and Patrizio Bertelli formulated the following thought*: 'A winner triumphs, but learns nothing.'

Dirk was co-founder of the student war victim and refugee initiative 'Aktion Kartoffelsäcke München e.V.' (founded in 1990) and the world's first online charity lottery 'ONIUM' (founded in 2000) in co-operation with WWF, UNICEF and Doubleclick. Dirk worked for UNICEF Germany for twelve years as a strategy consultant and concept developer.

In 2018, Dirk and his ProVeg R&D team received the UNITED NATIONS Change Award for the international project initiative ProVeg (Aktion Pflanzen-Power). As co-initiator and co-founder, Dirk supports the international football fan community project WHY DO YOU LOVE FOOTBALL? launched in 2024 in cooperation with 1xInternet and other renowned supporters and corporate partners.

*SZ magazine from 30 April 2015 / »Arrogance is a necessary fuel«
Patrizio Bertelli, head of fashion company Prada, on art and patronage, his marriage to Miuccia Prada and the impossibility of finding acceptable men's underwear.

My name is Audrey Moungang Tifang, I was born and raised in Cameroon, where I attended and successfully completed primary and secondary school. In 2014, I received my diploma in marketing management from Siantou University in Yaoundé.

After graduating from university, I first worked in Cameroon for the NGO OCOSO, an organisation for consumer sovereignty and fairness. I worked there in the research department and was able to learn a lot and take responsibility for different topics and projects.

I then worked for the company Fozaac Ets in the marketing department, where I was responsible for the implementation of communication, PR and advertising measures. In Dubai, I worked as a Hospitality Concierge & Lady Guard in one of the most renowned business centres in the United Arab Emirates and was able to learn a lot about social skills and communication.

Thanks to my high level of commitment, I was able to achieve my individual goals and develop both personally and professionally. I speak four languages fluently because I love languages. I have a special love for the German language, which I learnt at the Goethe-Institut in Yaoundé.

At the weekends, I enjoy spending time with my family, reading novels, cooking and helping people in need whenever I can. I am married and have a son.

At Progressiva, I work in research and concept development. With a particular focus on the high entrepreneurial and social development potential in Africa.

My name is Sara Abdullah, I am originally from the north of Germany. I have been living in Berlin for three years. After leaving school, I trained as a bank clerk and later successfully completed my A-levels. My training as a bank clerk gave me my first insights into working life. Among other things, I learnt how to build customer relationships and how to deal with important issues sensitively and responsibly. This made me realise that I also wanted to deepen my interests in other areas and I then decided to go into retail.

These new realisations led me to a small local boutique in the heart of Munich. The concept and premium store KICKZ stood above all for diversity and a special, emotional closeness to the customer. This place very quickly became a feel-good place for me. Due to the authentic aura of authenticity of the KICKZ brand, I was able to observe how customers kept coming back. A community of brand fans slowly formed in which everyone was welcome. That was a unique, formative experience for me.

I was also able to live out my passion for music and art more and more thanks to the great interest of the community. With the help of the Spotify platform, I found access to an infinite world of art and music. Nowadays, digital media is able to adapt to the individual and personalise content. This helps me to get to know myself a little better every day. I also enjoy working with analogue media, but I like the idea that the art of progress lies in making everyday life easier and more meaningful for everyone.

I love working on topics that spark my interest and collaborating with different people who share the same goal. The great thing is that everyone brings their own experience and strengths to the table, which helps us grow together as a team. That's why I work for Progressiva, where I'm involved in brand research and concept development.

Dulce Gómez studied art at the Escuela de Artes Visuales Cristóbal Rojas between 1983 and 1986 and obtained a Bachelor's degree at the Universidad Experimental de las Artes, Caracas, in 2010 and a Master's degree in Visual Arts at the Universidad Central de Venezuela (UCV) in 2019.

In her practice, she mainly deals with painting, montage and installation. One of her works deals with painting as an individual visual representation system, the relationship between painting and memory as part of the painterly act and the role of intuition as a vision that anticipates the future in the present and is activated by one's imagination.

In 2009, she moved to New York to participate in a residency programme for artists living outside the US offered by the Bronx Museum of the Arts. There she had the opportunity to attend the Artist in the Market Place (AIM) seminar. She lives and works in Caracas, where she also runs an antiquarian bookshop and a café as a social entrepreneur.

'My photographs are about childhood and being lost in the world as a fundamental existential human experience,' says Loretta Lux herself about her portraits, which have been shown to great acclaim in New York and Amsterdam. For the New York Times, her photographs are 'among the most peculiar, highly sophisticatedly manipulated images' of our time. The digitally reworked portraits by the artist, who was born in Dresden in 1969, irritate the viewer in their indeterminacy between photography and painting, between dream and reality: the subjects, mostly children with porcelain complexions and mannered gestures, gaze at us dreamily and distantly.

They pose in front of simple interiors, barren or romantic landscapes reminiscent of views by old masters, such as paintings by Velázquez or Runge. Loretta Lux's subtly staged portraits are the result of an elaborate working process – from the selection of the models and their clothing to the colour-coordinated backgrounds, which she often paints herself, and the post-processing on the computer.

About the artist: Moved to Munich in 1989, a few months before the fall of the Berlin Wall. 1990-1996 studied painting at the Academy of Fine Arts in Munich under Gerd Winner. Winner of the Infinity Award for Art 2005 from the International Centre of Photography, New York.

Her works can be found in over twenty public collections worldwide, including the Solomon R. Guggenheim Museum, New York, the San Francisco Museum of Modern Art, the Brooklyn Museum of Art, the Museum of Fine Arts, Houston, and the Museum of Contemporary Art, Los Angeles.

Before working in the energy industry, Peter first studied physics at the University of Munich. This was followed by an M.Sc. degree in Mathematical Finance at the University of Oxford and an M.B.A. degree at the Ecole des Hautes Etudes Commerciales (HEC) in Lausanne. He completed his doctorate in biochemistry at the ETH Lausanne.

In addition to traditional business administration subjects, Peter is responsible for teaching energy trading, new business models, grids and energy law on HBC's Energy Management programme. He wants to convey to students the fascination that emanates from the cross-sectional discipline of energy management.

Peter's career reflects the complex diversity of the energy industry; he started his career in 2002 in Zurich as a quantitative analyst (EGL/AXPO AG Zurich); he later worked for the same company in Madrid as a pricing manager in the wind energy sector (EGL Espana S.L. Madrid), followed by positions in London (quantitative risk analyst, BP p.l.c., London) and Geneva (senior deal strategist, Essent Trading International S.A., Geneva).