{"id":4277,"date":"2024-08-12T15:39:16","date_gmt":"2024-08-12T13:39:16","guid":{"rendered":"https:\/\/progressiva.world\/reflexion\/"},"modified":"2024-09-16T10:14:22","modified_gmt":"2024-09-16T08:14:22","slug":"reflection","status":"publish","type":"page","link":"https:\/\/progressiva.world\/en\/reflection\/","title":{"rendered":"REFLECTION"},"content":{"rendered":"

<\/div>

WINNING
\nWITH A<\/span>
\nGROWTH<\/span>
\nMINDSET<\/span><\/p><\/h1><\/div>

<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

DIFFERENTIATION THROUGH
\nBRAND ENTHUSIASM<\/span> AND
\nTRUE CUSTOMER CENTRICITY<\/span><\/p><\/h1><\/div>

DIFFERENTIATION THROUGH
\nBRAND ENTHUSIASM<\/span>
\nAND TRUE
\nCUSTOMER CENTRICITY<\/span><\/p><\/h1><\/div>

<\/div><\/div><\/div>

Companies around the world are investing trillions in customer centricity. This is because companies that inspire people are in pole position and are winning brands. But customers are largely unimpressed by this investment: 80% of companies say they are customer-centric \u2013 only 8% of customers agree.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/div><\/div>

Source: V. Janhagen, J. Leitch, M. Judelson; In Search of Signature Moments (2020)<\/p>\n<\/div><\/div><\/div><\/div><\/div>

HIGH GROWTH OPPORTUNITIES<\/h2><\/div>
<\/div><\/div><\/div>
<\/div>

\u00bb Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven't yet been created.\u2009\u00ab<\/p>\n<\/div>

McKinsey & Company<\/strong>
\nThe State of New Business Building
\nGlobal Report, 2021<\/p>\n<\/div>

<\/div><\/div><\/div>

HIGH GROWTH OPPORTUNITIES<\/h2><\/div>
<\/div>

\u00bb Business leaders predict that by 2026, half of their revenues will come from products, services, or businesses that haven't yet been created.\u2009\u00ab<\/p>\n<\/div>

McKinsey & Company<\/strong>
\nThe State of New Business Building
\nGlobal Report, 2021<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>

GAIN MARKET SHARE
\nWITH CREATIVITY<\/p><\/h1><\/div>

GAIN MARKET SHARE
\nWITH CREATIVITY<\/p><\/h1><\/div><\/div><\/div>

50%<\/p>\n<\/div><\/div><\/div>

<\/div>

50%<\/p>\n<\/div>

<\/div><\/div><\/div>
<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

Companies that focus on creativity have a 50% higher market share than those that do not.<\/p>\n<\/div>

Source: Forrester Consulting on behalf of Adobe<\/p>\n<\/div><\/div><\/div><\/div><\/div>

DIFFERENTIATION THROUGH RESPONSIBLE BEHAVIOUR<\/h2><\/div><\/div><\/div>
<\/div><\/div>
<\/div>

\u00bb We have to ensure long-term thinking. Management boards and boards of directors have to take on more responsibility for this and companies have to be more committed to society.<\/p>\n

In times of major political upheaval and paralysed governments, companies must fill the void that governments leave behind. I think companies won't have any other choice.\u2009\u00ab<\/p>\n<\/div>

Larry Fink<\/strong>
\nBlackRock<\/p>\n<\/div>

<\/div><\/div><\/div>

DIFFERENTIATION THROUGH RESPONSIBLE BEHAVIOUR<\/h2><\/div>
<\/div>

\u00bb We have to ensure long-term thinking.Management boards and boards of directors have to take on more responsibility for this and companies have to be more committed to society.<\/p>\n

In times of major political upheaval and paralysed governments, companies must fill the void that governments leave behind. I think companies won't have any other choice.\u2009\u00ab<\/p>\n<\/div>

Larry Fink <\/strong>
\nBlackRock<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
<\/div>

EMOTIONAL BRAND LOYALTY<\/span><\/h1><\/div>

EMOTIONAL BRAND LOYALTY<\/span><\/h1><\/div>
<\/div><\/div><\/div>

Only 24% of brand-conscious customers say they have a strong emotional connection to brands. 76% of customers do not feel a high level of brand loyalty.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/div><\/div>

Source: Own focus group study among brand-conscious customers, 50 women and men, aged 16 to 29, from eight EU countries as well as the UK, USA and India; highest ratings: Spotify, Nike, Virgin (Progressiva Eternity model, 2024)<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

COMPANIES ARE UNDER
\nGREAT PRESSURE!<\/h2><\/div>
<\/div>

However, the need to innovate is often much greater than the ability to do so.<\/p>\n<\/div>

<\/div>
<\/div><\/div><\/div>

1.<\/p>\n<\/div>

They see their market position threatened by innovative competitors and concentrate their efforts on defending their core business.<\/p>\n<\/div><\/div><\/div>

2.<\/p>\n<\/div>

They do not utilise the growth potential offered by new markets and the use of innovative technologies consistently enough.<\/p>\n<\/div><\/div><\/div>

3.<\/p>\n<\/div>

Due to a lack of strategic creativity, they do not utilise the business potential arising from the strength of their brand consistently enough.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

PROBLEM \/ SOLUTION<\/h2><\/div>
<\/div>
<\/div><\/div><\/div>

THE PROBLEM<\/span><\/h3>\n<\/div>

Realise the following three points. Even the most renowned brands are continuously losing their significance and formative influence due to a lack of strategic creativity and innovative strength. They are sometimes in danger of losing their relevance in a sinking or creeping manner (see e.g. Metaverse, Telekom, Tesla). This inevitably leads to deficits and reduces entrepreneurial growth, returns and prosperity.<\/p>\n<\/div>